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What we measured, and what the numbers really say

This is where we publish the benchmarks we ran, the method behind them and what they show. We would rather have one figure you can check than ten you can't.

3 articles

Before you read: every figure here is a point-in-time measurement

The data quoted in these articles was measured on 17/08/2026, on a basket of 50 products, across 9 chains, from one representative store per chain, using the price files chains publish as required by the Price Transparency Law. These are not live prices, not an average over time, and not a promise of a saving.

All articles

  • We priced a 50-product basket across 9 chains

    4 min read

    We took one basket and priced it on the same day across 9 chains, from the official price files. The gap between the cheapest and the dearest came out at 43% – ‏392.50 ‏₪. Here is the full ranking, and what that number does not mean.

  • Why milk and cottage cheese cost the same at every chain

    3 min read

    The state sets a maximum price on some basic foods, so there is almost nothing to save on them. In the basket we checked – entirely free-market and branded goods – not one product had a gap below 47%.

  • How supermarket price files actually work

    4 min read

    The Price Transparency Law requires every large chain to publish its prices in public files. Here is how that works in practice – a full snapshot every night, change files during the day, and why store selection moved an entire chain in our own ranking.