What is worth knowing before you compare prices

What does it cost?

There is a permanent free tier, and two paid tiers are planned.

The free tier stays free: build a list, compare it and see where it costs less, within a daily usage limit. You can start without an account; registering, also free, raises the limit and keeps your lists. The two paid tiers — Subscribed and Premium — will add things like the full ranked table across every chain, per-item breakdown, price history and alerts. Note that the paid tiers do not exist yet, and we will never charge you without you explicitly choosing to subscribe.

The public pages carry advertising slots, always labelled as advertising. That advertising is part of the revenue model that keeps the free tier free.

Where do the prices come from?

The prices come from the price files the supermarket chains themselves publish to the public under Israel's price transparency law.

The law requires every large chain in Israel to publish its product catalogue and prices for each branch, along with its promotions. We read exactly those files: we have no prices from any other source, we have no agreements with the chains, and we do not set, negotiate or change the price of any product.

For the sample benchmark shown on the site we took one representative branch per chain, from that day's full price file (17/08/2026). Different branches of the same chain can be priced differently.

How often are the prices updated?

The chains publish a full snapshot of all their prices once a day, overnight, and during the day they publish partial update files whenever a price changes.

In practice the full snapshot file is usually generated between 01:00 and 05:00, and the update files are published several times a day. The pace is not the same at every chain, so neither is the freshness of the data.

And here we want to be precise: the numbers shown on our public pages — for example the 43% gap between the cheapest and the most expensive chain — come from a single sample benchmark taken on 17/08/2026, and are not live prices. That is why every number on the site is shown next to the date it was measured.

Why do some products cost the same at every chain?

Because they are under state price control, which sets a maximum price for them.

Milk, cottage cheese and white cheese are among the price-controlled products. Their price is set by regulation rather than by competition between chains, so it is nearly identical everywhere — typically within about 2%. There is no point hunting for savings there.

The real saving comes from branded and free-market products, where each chain sets its own price. In the sample benchmark we ran on 17/08/2026, on a basket of 50 products across 9 chains, the gap between the cheapest and the most expensive chain was 43% — ‏392.50 ‏₪. A gap of that size cannot come from price-controlled products, which is why a basket made up almost entirely of them will show a very small difference between chains, and sometimes almost none.

Which chains are included in the comparison?

The comparison currently covers 11 chains: Osher Ad, Rami Levy, Yohananof, Salach Dabach, Keshet Teamim, Stop Market, Fresh Market, Tiv Taam, Super Yuda, Carrefour, and Shufersal.

These are the chains whose official price files we read successfully, and also the chains included in the sample benchmark from 17/08/2026. The list will grow as more chains are added, and it is built straight from the benchmark data — so what you read here is what was actually measured.

Is the price at the till guaranteed?

No. The price we show is an estimate for comparing chains, not a guaranteed price at the till.

The price is based on the file the chain published, and it can differ from what you actually pay: different branches of the same chain are priced differently, promotions and loyalty-club prices are not always in the same file, products sold by weight are charged by the weighing at the till, and a price can change between the moment the file was published and the moment you shop.

That is why we show the date and the source of the data next to every comparison. Use the numbers to decide where it is worth driving — not to pin down the exact total that will be printed on your receipt.

What happens to the photos I take?

The photo is deleted once processing finishes.

When you photograph a handwritten shopping list, the image is kept in private storage for the duration of processing only, read in order to extract product names and quantities, and deleted immediately afterwards — even if the processing failed. What is kept for you is the text extracted into your list, not the image itself.

To be precise: item recognition from a photo (OCR) is still in development and not available today, so no images reach us at all right now. The policy above was written in advance and applies from the day the capability goes live.

Do you sell my data?

No. We do not sell or rent your personal data to anyone.

Your lists and your account are used to provide you with the service itself. The advertising slots on the site are fixed positions on the page and involve no transfer of personal details to the advertiser, and for any measurement tools we ask for your consent up front — a choice you can change at any time. The full detail is in the privacy policy.